Below is a summary of today’s search news, as reported by Search Engine Land and other sources across the web.
Highlights from Search Engine Land:
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Google Updates Quality Raters Guidelines
August 3, 2017, by Barry Schwartz
On July 27, 2017, Google made minor adjustments to their quality raters guidelines. The previous update on March 14, 2017, was more significant. -
Google Shopping Introduces New Features
August 3, 2017, by Ginny Marvin
A new swipeable carousel and filter options have been added to the mobile product card unit ads. Stores are now displayed in card format instead of a list. -
Designing Content for the Mobile-First Index
August 3, 2017, by Patrick Stox
Your mobile pages will soon be the default used in Google search rankings. Columnist Patrick Stox shares ideas on ensuring good content that’s easy to read on smaller screens. -
Top 6 Tips for SEO for SaaS
August 3, 2017, by Janet Driscoll Miller
Janet Driscoll Miller provides six helpful tips to tackle unique challenges in SEO for software as a service (SaaS) companies. -
Images Labeled ‘Product’ in Google Images
August 3, 2017, by Ginny Marvin
"Product" badges, which resemble ads, are actually powered by rich markup schema. - Dolores del Río Google Doodle
August 3, 2017, by Amy Gesenhues
Celebrating Dolores del Río, the first Latin American actress to become a major Hollywood film star.
Recent Headlines from MarTech:
- 60% of SMBs report half or more of their online sales come from platforms like Amazon, Jet, and eBay.
- 16 common on-site SEO mistakes you might be making.
- How to bridge the gap between brand and direct response marketing.
- The convergence of UX and performance marketing.
Search News from Around the Web:
Industry
- Google reportedly avoided SEK 1 billion in Swedish taxes using its Irish subsidiary.
- Matt Cutts continues offering SEO help to webmasters.
Local & Maps
- New report on selling to local merchants.
- Boosting in-store traffic with local search tactics.
Link Building
- Submitting a Disavow File is not a spam signal to Google.
Searching
- Insights on the topic of milk.
SEO
- Tips for succeeding in voice search and SEO.
- A podcast on mobile-first Google with Gary Illyes.
- Google can now crawl a couple of hundred megabytes per page.
- Google hints at data changes in the new Search Console.
- Google quality raters review algorithms, not individual sites.
- Google’s 2010 SEO starter guide remains relevant.
- The impact of machine learning on SEO.
- Insights on SERPs, algorithms, and staying ahead in SEO.
SEM / Paid Search
- Explanations of Google AdWords and YouTube advertising.
- Utilizing AdWords channels to enhance the buying funnel.
- Advanced optimization tactics for AdWords amidst diminishing returns.
